Hardware Startup: 5 Design Iterations in 3 Weeks

Customer Profile

Industry: Consumer electronics hardware startup | Location: San Francisco, USA | Order: 8 iterations, 47 part numbers, 3-month engagement

The Challenge

“We needed a CNC partner who could keep up with our iteration speed. Protolabs quoted us $4,500 per iteration and 10-day turnaround — we’d burn runway before shipping.”

The startup needed rapid CNC-machined aluminum enclosures for a wearable device. Tight tolerances (±0.02mm), complex 5-axis geometries, and aggressive deadlines. Previous supplier took 14 days and missed spec on 3 out of 5 batches.

How QDJ Helped

  • DFM Review First: Spotted 3 undercuts that would have caused tool collision — redesigned before first cut
  • 5-Axis Strategy: Reduced setups from 4 to 2, cutting machining time 35%
  • Parallel Iterations: Ran 2 design variants simultaneously to compress timeline
  • Weekly Video Updates: WhatsApp video of parts on CMM for remote sign-off

Results

MetricBefore QDJWith QDJ
Per-iteration cost$4,500$1,200
Turnaround10-14 days5 days
Batch rejection rate60%0%
Iterations completed3 in 3 months8 in 3 months

Client Verdict

“QDJ didn’t just machine our parts — they improved our design. The DFM feedback alone saved us from a $15,000 tooling mistake. We shipped on time because of them.”

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